About SkinKandy
SkinKandy was founded in Queensland in 2010 by Mark Oliphant, who remains on the Board. In 2010, the Australian piercing industry was fragmented and without a recognised national leader. Mark identified an opportunity to build a national specialty retailer of piercing services and jewellery products focused on safety, hygiene and customer care standards.
From its first store in Queensland, SkinKandy has expanded nationally in Australia by executing an agile store roll out program, entering New South Wales in 2016, Victoria in 2018, Western Australia and the ACT in 2022, and Tasmania in 2025. The Company also entered New Zealand in 2024 and now operates 9 stores in this market.
Key milestones include the launch of the KandyClub loyalty program in 2017 and the introduction of an online store in 2019. The leadership team was strengthened in 2023 with the appointments of the current CEO, Dain Friis and CFO, Carl Larzabal.
Since June 2023, the Company has doubled the store network with the opening of 50 stores. SkinKandy has grown its store network over the last 15+ years, from a single store in 2010, to a current position of 100 stores1.
Today, SkinKandy is a fast growing, nationally recognised specialist operator within the piercing and fashion jewellery market in the ANZ market2. It has achieved substantial scale in Australia and New Zealand and has capacity for further store roll out in ANZ and ambition to expand into new markets (i.e. geographies) in the foreseeable future.
1 As at retail period ending December 2025.
2 On the basis of having the largest number of stores providing professional expert piercing services.
